Concept Car Premium Attitude by Faurecia

Concept cars have featured ambient lighting for many years but only in the last year have series production cars started to utilize them.

The Premium Attitude concept car has a particularly strong suite of lighting options from overhead console ambient lighting to “task” lighting where lifting a lid to a compartment is rewarded with a soft white LED light from the inside to help you see what's inside. As those storage areas are red-lined, the final lighting effect created is actually a pleasingly warm red, (rather than white) glow, which acts as a further visual invitation for you to investigate its functionality.

Hidden lighting touches that reveal themselves on closer inspection include a large electroluminescent square behind the polycarbonate bottom of the glove box. Barely seen from an upright sitting position, the invitingly ambient red glow effect from this light on the footwell suggests to the user a comfortable and warm place to sit. When the original source of this light is spotted directly – it has something like the “wow” effect of the unexpected fl ash of the red soles on a pair of sophisticated heels by French shoe designer du jour Christian Louboutin. Such details yet again confirm to the passenger that this interior is a very special – read “premium” – place.