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Listening to what consumers want
Under pressure from motorists looking for ever-more personalized vehicles, the automotive market is currently very fragmented. This trend leads to more programs being developed more quickly and with additional requirements for differentiation through innovation.
To meet this technological and economic challenge, Faurecia must reduce its lead times and development costs. To achieve this an advanced co-development initiative is needed to introduce technological innovations in the automakers’ programs upstream of the product development cycle. To remain constantly in step with market trends, Faurecia has, for several years, been working closely with research institutes and design schools.
Happy attitude, Design & innovation at Faurecia
Faurecia’s new concept car is called "Happy attitude" because its warm, cheerful, colourful concepts offer a striking and attractive contrast to the current economic climate. With its customized features, Happy attitude also highlights the expression of the purchaser’s personality to the outside world and their identification with the product they have purchased. As a result the car becomes both a new living space and a very personal object – one with which they have an emotional bond.
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